Case Study Presentation
Previously, you employed academic writing to describe business decisions made related to a segment of a multi-year integrated case study, and you suggested research needs that result from your interaction with the case. In this assignment, you will use concise business writing to create a presentation of your decisions and rationale for delivery to a C-suite executive in a corporation.
A summary of the business issue emphasizing the economic concerns.
An overview of at least two viable potential resolutions and the supporting research and theory. (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges.)
An overview of the ethical implications of each option and the extent to which these ethical implications are influenced by the mission, vision, and core values of Purple Cloud. (Reinforces C.2.2: Recognize that values and ethics are fundamental to business success and sustainability.)