CBU Integrated Marketing Communications Campaign Essay

In this chapter, we learned many tactics of integrated marketing communications, such as cause-related marketing, online/social media marketing, product placement, buzz marketing and so forth. Please find an example of an integrated marketing communications campaign (meaning the campaign synthesizes advertising, marketing and public relations). 1) Provide a link of the campaign, 2) specify what IMC tactics were used (by using the word “integrated,” the campaign has to use more than one tacticlisted in the textbook/sides), and 3) comment on the effectiveness of these IMC tactics.

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