CCO Video Communications Industry Zoom Case Question

Due in 2 hours

Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

Please read the attached Zoom Video Communications case. only use the attached article, please to answer the questions.

Write a three-page (minimum) paper answering the following discussion questions:

1) A) Describe Zoom’s market of users in the Business segments. Use case data and information to support this. B) Are there potential new but smaller markets (submarkets) in either the Business or Consumer markets that Zoom could target effectively with their current products and services? Use case data and information to support this.

2) What stage of the PLC is the video communications industry? Use case data and information for support.

3) What are the most significant barriers to entry in the video communications industry. Use case data and information for support.

4) Is the competition from Microsoft and Facebook a serious threat to Zoom? Use case data and information for support.