CU Nikes DTC Distribution Strategy Paper

NIKE’S DTC DISTRIBUTION STRATEGYOverviewIn this assignment, you will write a report with your analysis of a DTC distribution strategy for an executive-level management team.InstructionsRespond to the following scenario as you complete your report:You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy.Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point-of-sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience. Selling direct-to-consumer, commonly referred to as DTC or D2C, means you are selling your products directly to your end customers.Write a management report analyzing Nike’s supply chain strategy for Adidas’ executives. Include the following:Explain why the company (Nike) has adopted a DTC supply chain strategy. What are the advantages or disadvantages of a DTC supply chain strategy to Nike?Why does a DTC strategy boost profitability?Analyze the importance of the Internet and social media as related to the company’s (Nike’s) supply chain strategy. In your analysis, consider not only today’s marketplace but also look ahead 10 years into the future. For example, what advantage does Nike gain against its competition by having a DTC supply chain strategy?Analyze how the company’s (Nike’s) DTC strategy satisfies customers. For example, what advantage does the company gain from connecting directly with its customers? Recommend steps for the company (Nike) to continue to grow its DTC strategy. Consider providing recommendations in the areas of organizational structure, technological investments, digital strategy, and customer relationship management.Recommend steps for the company (Adidas) to effectively grow its DTC strategy. Consider providing recommendations in the areas of organizational structure, technological investments, digital strategy, and customer relationship management.

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