Delaware County Community College Communications Essay

Please make sure to read the instructions below and the attached document.

Pretend that you work in business development for Lectric eBikes, a company based in Arizona that sells electric bikes to US-based consumers. The CEO at Lectric is ready to expand their business beyond the US into an international market. While they aren’t ready to move their operations abroad, they would like to start by selling and exporting their ebikes to international customers.

For this project, you will conduct research for the purpose of identifying two possible countries in which Lectric could expand. Using a

PESTEL analysis framework, (Links to an external site.)

you will analyze each country’s business environment by researching its political/legal, economic, socio-cultural, technological, environmental, and competitive characteristics. You will present your research findings in a three-to-four page written proposal.

At the end of the semester, you will plan, develop, and present your research findings and recommendation in a presentation. Details related to the presentation are located in the presentation module in Canvas.

Format

For the written proposal, you will plan and compose a memo to the Lectric’s CEO. You should follow the guidelines for composing a persuasive proposal in the module (i.e. headings and subheadings, layout, formatting, etc.), and ensure that each of the following items is addressed in your proposal:

Note: Please refer to the sample proposal in the module for guidance on how to layout your proposal.

Research Guidelines

Planning Prompts

Answer the following prompts in two to three sentences each.

3/31/22, 10:58 PM
✏️Writing Assignment #5 – The Proposal
✏️Writing Assignment #5 – The Proposal
Start Assignment
Due Friday by 12pm
Points 50
Available until Apr 3 at 11:59pm
Submitting a file upload
Writing Assignment – The Proposal
Overview
Pretend that you work in business development for Lectric eBikes, a company based in Arizona that
sells electric bikes to US-based consumers. The CEO at Lectric is ready to expand their business
beyond the US into an international market. While they aren’t ready to move their operations abroad,
they would like to start by selling and exporting their ebikes to international customers.
For this project, you will conduct research for the purpose of identifying two possible countries in which
Lectric could expand. Using a PESTEL analysis framework, (https://www.airswift.com/blog/globalexpansion) you will analyze each country’s business environment by researching its political/legal,
economic, socio-cultural, technological, environmental, and competitive characteristics. You will present
your research findings in a three-to-four page written proposal.
At the end of the semester, you will plan, develop, and present your research findings and
recommendation in a presentation. Details related to the presentation are located in the presentation
module in Canvas.
Format
For the written proposal, you will plan and compose a memo to the Lectric’s CEO. You should follow the
guidelines for composing a persuasive proposal in the module (i.e. headings and subheadings, layout,
formatting, etc.), and ensure that each of the following items is addressed in your proposal:
1. An introduction that provides an overview and purpose of the proposal
2. Research findings on the business environments (i.e. economic, socio-cultural, legal/political,
technological, and competitive) of the two countries
3. Recommendations for which country makes the most sense for expansion and why
4. Benefits about expanding in your chosen country in comparison to the second country you selected.
5. A conclusion that reiterates the main idea
Note: Please refer to the sample proposal in the module for guidance on how to layout your proposal.
https://canvas.dccc.edu/courses/31855/assignments/659783
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✏️Writing Assignment #5 – The Proposal
3/31/22, 10:58 PM
Research Guidelines
Research and learn about the various elements of the business environment
(https://www.airswift.com/blog/global-expansion) (e.g. economic, socio-cultural, legal/political,
technological, and competitive environments).
Conduct research and identify two possible countries in which Lectric could expand based on what
you learn about the various elements of the business environment in each country.
Your research goal should be to find the two best countries for expansion based on the criteria of
each country’s political/legal, economic, socio-cultural, technological, environmental, and competitive
environments.
Planning Prompts
Answer the following prompts in two to three sentences each.
1. What is your overarching goal or purpose? What is your specific purpose or what are you attempting
to compel the audience of your proposal to do?
2. Discuss what your audience values as it relates to the topic of this assignment.
3. Discuss how you’ll use emotional and logical appeals to persuade the audience.
4. Explain whether you will be using the direct or indirect approach and why.
Deliverables
Here are the items that need to be uploaded to Canvas as one document by the due date. The
proposal should be pages 1 through 3 or 4, depending on the length. The planning prompts should be
on the last page of the document.
1. The final draft of your written proposal: 3 to 4 pages in length, memo format with proposal elements
(i.e. headings, subheadings, relevant tables, graphs, bullets, or numbers).
2. Answers to the planning prompts.
SmartThinking Feedback
Please submit a rough draft of your proposal to Smarthinking. Expect feedback within 24 hours of
submission. Evaluate their suggestions and make a decision about whether you want to apply these
recommendations to your final draft.
Grading Rubric
Criteria
The thoughtfulness of
Excellent (5 Points)
Prompts are
https://canvas.dccc.edu/courses/31855/assignments/659783
Satisfactory (4
Points)
Prompts are
Developing (