Georgia Tech Proposal Web Content Audit Paper
Kruschek Spring 2022 LMC 3403Content Audit Activity
4/2: Business Website Content Audit by 11:59pm via Canvas
Your next major assignment will be an external, solicited proposal to a business or organization
of your choice to overhaul their website so that it more clearly aligns with their values and
stands out in their slice of industry. More details on the assignment in the next activity this week.
The first step in this process is to choose a company or organization you would like to make this
proposal to (we’re pretending here) and perform a content audit on their existing website.
Whichever company or organization you choose is entirely up to you and they may or may not
already have a website that is working well. Don’t worry about that for the moment. The learning
goal for this activity is to essentially catalog your chosen company or organization’s website and
become familiar with their online presence and what they are like.
Business Website Content Audit: One to one and a half pages minimum, single-spaced, in
some sort of organized format, i.e. full sentences, appropriately organized paragraphs, heading
if necessary. A website content audit is usually something that companies hire outside
consultants or freelancers to complete for them. It can have many components; it can include
analysis, comparison, and/or outside research, among other things. At the very least, and in the
simplest terms, a content audit is an inventory of the contents of a website. For the purposes of
our class and this activity, your website content audit will only be an inventory of the site you’ve
Once you choose a company or organization, visit their website and begin to list or catalog
what’s on their site and what it looks like. If they have a site map, that will help you immensely.
Your inventory needs to be comprehensive and should include things like what pages are on the
site; what’s on those pages, i.e. written content including font and size, video, photos, external
links, etc.; what colors are on the website and where do they appear; and how frequently each
of these elements appear on the site. The more descriptive you are at this stage, the happier
you will be as you draft your proposal this week.
After compiling this inventory, organize everything you’ve found into a document in some way
that makes sense to you. You can order things page by page, or by similar content, or by
frequency, or whatever way is organic for you. You may use lists or tables if it helps you, but I
am expecting you to have full sentences and paragraphs as well. While your audience for this
assignment is primarily you, I will be looking to see that you understand what this assignment
asks of you so that I can redirect as needed.
Kruschek Spring 2022 LMC 3403
4/2: Website Design Proposal Draft Due by 11:59pm via Canvas
For the second activity this week, you’ll be writing an external proposal in response to a
business or organization’s request for help redesigning their website. You should be using the
information you compiled in the content audit to get started.
A local organization needs help creating a memorable online presence. They have a website
they’re not happy with and they want to have the values of their organization better represented
throughout their website. They are requesting proposals to overhaul their website so that it more
clearly aligns with their values and stands out in their slice of industry.
Draft Project Proposal: 1.5-2 pages plus the title page, single spaced. For this activity, you are
proposing your ideas for how to help a local organization (for or nonprofit) design a website that
reflects their values and stands out. You’ve already conducted a content audit, so next you will
analyze the organization’s mission statement and research any other relevant information that
tells you about the organization and what it values. In order to bid successfully on this project, it
is imperative that you understand the organization you have chosen well enough to translate
their mission, culture, and values into a website that reflects those elements through a mix of
prose, color, images, video, structure, and organization. Remember that you do not work for the
company you have chosen; you are a freelancer who has the skills needed to do the project this
organization needs completed. Be very aware of who your audience is, your relationship to
them, and make every effort to build your ethos. Your proposal needs all of these elements in
● Title Page
● Major Headings
○ Abstract: the proposal at a glance (5ish sentences); a summary of the major
points of the proposal. You will probably write this section last.
○ Project Description: describe all the information you know/understand about the
organization and then outline briefly the scope of the work you’re proposing to
○ Project Outcomes: specific details of what the organization can expect to receive
once the job is complete, i.e. at least a website that includes X, Y, Z new features
that align with their values;
○ Budget: how much will you charge in total for your time and skills; you can bill by
the hour or by project (website);
○ Schedule: specific tasks and timeframes for completion of the project;
○ Conclusion: brief wrap-up that emphasizes the benefits or advantages of your
plan specifically and why they should contract you to do this work.