MDC Communications Estee Lauder Inc. Management Team Memorandum

You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times?

Write a 2-3 page (single-spaced) internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If you prefer, you are welcome to change the name of the company.

You can use the following sample as a guide:You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times?

Write a 2-3 page (single-spaced) internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation. Use subheadings if applicable. Be creative in your response. If you prefer, you are welcome to change the name of the company. Internal Proposal Sample
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PGGFGFKPQTFGTVQOCMGOGCPKPIHWNKORTQXGOGPVUKPCNNQHVJGO6JGTGKUJQRGKPVJG
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UQNXGFQPGUKFGQHVJGGSWCVKQPtKFGPVKH[KPICNNVJGETKVKECNOCPCIGTKCNCPF
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RTQOQVGFtDWVYGJCXGPoVƂIWTGFQWVJQYVQKFGPVKH[CPFRTGRCTGRTQOKUKPI
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RWTRQUGCPFKPCFGSWCVGTGNCVKQPUJKRDWKNFKPI
EQPVKPWGF
Figure 14.8 Internal Proposal
The manager in charge of his company’s employee development efforts has a solution to three worrisome workforce issues that he has previously
discussed with his boss, the director of human resources. He uses this memo-format proposal to outline a new employee mentoring program and
suggest how the company can get started on it.8
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FKUEQPPGEVGFYJGPYGFQPoVHQUVGTCEQOOWPCNUGPUGQHJQYVJGEQORCP[HWPEVKQPU
CUCPKPVGITCVGFGPVGTRTKUG9GJCXGUQOGQHVJGDTKIJVGUVGORNQ[GGUKPVJGKPFWUVT[
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9GoTGPQVXGT[IQQFCVDWKNFKPIRTQHGUUKQPCNTGNCVKQPUJKRUVJTQWIJQWVVJGQTICPK\CVKQP
‘ORNQ[GGUCPFVJGKTOCPCIGTUVGPFVQUVC[KUQNCVGFYKVJKPVJGKTHWPEVKQPCNUKNQUCPF
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KPQVJGTFGRCTVOGPVU1PGOCTMGVCPCN[UVFGUETKDGFETQUUHWPEVKQPCNOGGVKPIUCU
pUVTCPIGTUHQTEGFVQEQQRGTCVGYKVJUVTCPIGTUq/CPCIGTUVT[KPIVQƂNNRTQOQVKQPCN
QRRQTVWPKVKGUUQOGVKOGUFQPoVMPQYYJGTGVQNQQMDGECWUGVJG[TCTGN[IGVVQMPQY
GORNQ[GGUQWVUKFGVJGKTQYPEJCKPQHEQOOCPF#PFGXGT[RTQHGUUKQPCNUVCHHGT+VCNMGF
VQGZRTGUUGFUQOGXCTKCVKQPQHHGGNKPINQUVYKVJPQQPGVQVWTPVQHQTEQPƂFGPVKCNECTGGT
CFXKEG
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RQVGPVKCNVQUQNXGOCP[QHVJGOYKVJCPGORNQ[GGOGPVQTKPIRTQITCO*GTGKUCDTKGH
QXGTXKGYQHOGPVQTKPIRTQITCOUVJGKTDGPGƂVURQVGPVKCNUVWODNKPIDNQEMUCPFC
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ECPKPXQNXGLQDURGEKƂEEJCNNGPIGUYQTMNKHGDCNCPEGYQTMRNCEGEQPƃKEVUQT
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Figure 14.8 Internal Proposal (continued )
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OGPVQTKPIRTQITCOU
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VCEVKECNFGOCPFUQHVJGKTLQDUYJKEJYKNNJGNRVJGOOCPCIGCPFNGCFOQTG
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FGRCTVOGPVU
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QRGPKPIOQTGECTGGTFQQTU
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Figure 14.8 Internal Proposal (continued )
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Figure 14.8 Internal Proposal (continued )
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