SEU ECOM 101Online Marketplace for a Bricks Shop Questions
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part A)
Second Semester 2021-2022
Submission: Saturday 12 Mar. 2022 = 15 Marks
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (your choice)
What is the idea? (the visioning process)
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
• Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
Where is the money?
o What is the company’s business model?
o What is the revenue model? Give a general idea of how the business generates
Who and where is the target audience? Explain demographics, lifestyle, consumption
Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each.
Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g., marketing, customer
Explain the design of the system 4 marks
Explain in detail the design of the system (business objectives, system functionality,
Ex: Display goods
Dynamic text and graphics catalog
• What can be improved or added into the system design?
3. Explain the current business e-commerce features 2 mark
➢ What are the current website features?
What types of these features can be annoying to customers? Provide pictures.
• What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
Explain in detail all the steps from the time user enters the website until the final user
buys a product.
• What can be improved in the process?
Guidelines for the assignment:
The answer sheet must include the following:
• Cover page
Make sure to include the cover page with all information required.
TWO mark will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_A.docx
The desired location is number 6
Also this store link you will answer for asking him https://wadi-store.com/
The project must be resolved and the project envelope developed – and all details taken care