This Report gathers data reviews analyzes and highlights the strengths weaknesses threats and opportunities for the Indian Leather Exports into Spain. Furthermore this Business Intelligence Report analyzes and recommends areas of opportunities suggest business expansion provides insights into the future growth trends for Indian Leather Exports into Spain so as to grow Indian exports in a consistent upward manner. The Indian Leather Industry is analyzed by reviewing the market data studying the strengths weaknesses threats and opportunities which are contrasted against the Analysis of the Spanish Leather Industry in detail.
The Spanish Leather Industry is introduced by the study of the overall trade figures including export and import of Spanish leather goods. Additionally it is reviewed in-depth by segments such as leather garments leather goods including Footwear Bags and Luggage. This section also discusses Economic Developments Trends in Consumption Trends in Production and Wholesale and Retail trade among other areas. It particularly looks at the current market scenario and how this is affecting the retail strategy for the Spanish market and suggests ways to succeed in this market.
In another section this report conducts a competitor analysis of the leather exporting countries of China Portugal and Morocco looking into their particular significance in the Spanish leather market. This report seeks out the strong points for Indian exports explaining the Spanish market in-depth and recommending the ways in which the Indian leather exports can position themselves to garner a larger share of the Spanish market. The recommendations have a two-pronged approach: at the Strategic and at the Tactical levels thereby allowing a sound implementation at both levels.
This Report suggests ways to market successfully to Spanish Leather importers to initiate new business to grow existing business and to build long-term businesses generating loyalty and building a strong “Made in India” brand quality for the future. Despite the economic slowdown there still remain a proportion of Portuguese consumers that continues to purchase high quality branded handbags belts and other accessories. There has been a reduction in the frequency of purchase but nevertheless these consumers have not traded down.
The other healthy segment is for men’s accessories as younger men have become much more fashion conscious. The broader growth in interest in fashion has come the increasing number of retailers that have made fashionable accessories more affordable. Fashions change quickly and quite radically in Portugal but recently not all consumers have been able to afford to keep up with the changes. Demand for formal handbags still exists but younger Portuguese women are increasingly choosing more casual styles. Consumption by product group
A detailed breakdown of consumption was not available although based on import export and production data the apparent Portuguese consumption was divided accordingly: bags of all types (54%); all cases (24%) and small leather goods including belts (22%). Market outlook The growth enjoyed in this market in 2007 was short-lived. This continued into the middle of 2008 but the market has contracted since then. The market contracted strongly during 2009 and this contraction will continue into 2010. The Portuguese economy continues to be weak with low levels of consumer confidence.
It is hoped that with the global economy improving the Portuguese will start spending on consumer goods again at higher levels from 2011 onwards. This forecast is currently uncertain. Production Portugal is a small-medium sized producer of luggage and leather goods in the context of total EU production. Portugal represented less than 0. 5% of all EU production in 2008. Production value was € 23 million an average annual decrease of 0. 3% since 2004. Values and volumes have been broadly maintained throughout the period suggesting that the industry continues to produce average quality products despite attempts to increase exports.
At the high end level leather manufacturing still continues to be in-house. Large brands like Zara and El Corte Ingles’ and Cortefiel’s top brands prefer to have their high-end leather product manufacturing in or near Spain. The reason being the short-turnaround cycles for fashion-forward items that do well in the retail market and need to be replenished quickly. In many instances the local manufacturers although considerably more expensive than the manufacturing in India or China are able to work with short timelines of 30 days for instance whether they produce in their own workshops or in Morroco.
These tend to be shorter production runs but with higher cost per item. Another additional feature that must be noted is that the design team at the client site has complete comfort in having the producer in the same area with easy accessibility. This gives them the confidence to create immediate prototypes that can be produced quickly by the producers. CONCLUSION For Indian manufacturers to get greater inroads in sales in Spain it must be noted that a local presence is irreplaceable. The closer the access to the client the better the sales realationship resulting in greater sales.
A strong design team that understands global and local Spanish fashion trends cannot be emphasized enough. The ability to translate prototypes into working models with innovations suggestions is highly appreciated by the Spanish clients. The Spanish buyers prefer to have long term loyal relationships with their buyers for which meeting frequently is a necessity. Speaking the Spanish language without a doubt creates a deep lasting relationship and makes way for easy communication. Emphasizing that Indian brand means quality would be priceless.
In Spain-On the 17th of February 2011 a new Business Park was inaugurated in locality of Fuenlabrada after 4 years of work and more than an investment of Euros 43 million. The Plaza Oriente Business Park houses over 80 businesses and employs over 1000 people directly or indirectly. The Plaze Oriente in Fuenlabrada Madrid and the business locality of Carrus of Elche Alicante both form the principal distribution nucleus of shoes bags and textiles from China. It is believed that around 80% of the low cost shoes from China that come into Spain are distributed from one of these two industrial parks named above.